Why do email benchmarks make me feel like a C student? ‘Industry average is 20% open rate’, cool, but my B2B niche isn’t selling yoga pants. What are your thoughts on this?
Celtic Forest
Posts: 50
Joined: 18.11.2023
Re: Email marketing question
by furduglas@gmail.com on Feb 20th, 2025 16:05 PM
Okay, there’s something that helped me with the similar conundrum. This email marketing benchmarks deep dive finally acknowledges that ‘industry’ is too broad. Example: Tech SaaS (18% opens) vs. FinTech (14%)—context matters. My hack? Track your own benchmarks quarterly and compete against yourself. If Q2’s CTR is 2.5% vs. Q1’s 2.3%, pop champagne. Also, Tuesdays are dead, try Thursday at 10 AM. Thank me later.
