Turning LinkedIn connections into real business opportunities

by MartinHarris27 on Aug 13th, 2025 07:25 AM

After months of expanding my LinkedIn network in the B2B tech sector, the number of conversations converting into actual business opportunities hasn’t grown much. It’s becoming harder to tell whether the approach is missing something or if the wrong metrics are being tracked. Looking for advice from those who’ve found a clear way to measure and improve social selling performance.