Durovis - Dive Board

Dive Board

« Previous
1
Next »

Need Help Crafting Our Company Mission Statement!

by Celtic Forest on Jul 24th, 2025 20:27 PM

Hey marketing community! We're redesigning our company's mission statement and want to make sure it resonates. What are the key elements of an effective mission statement that actually inspires teams and customers?

Celtic Forest

Posts: 51

Joined: 18.11.2023

Re: Need Help Crafting Our Company Mission Statement!

by furduglas@gmail.com on Jul 24th, 2025 20:43 PM

This is such an important question! I recently came across a fantastic resource from Clay Global about what are good mission statements that really changed my perspective. The best mission statements share several important qualities. First, they clearly articulate the company's core purpose beyond just making money - they answer why the organization exists in the world. Second, they're concise yet powerful enough to be memorable and repeatable by everyone in the company. Third, they serve as a practical guide for decision-making at all levels. The article provides excellent examples like Patagonia's commitment to saving our planet and Starbucks' focus on human connection. What makes these work is their authenticity and ability to differentiate the brand. The piece also warns against vague statements that could apply to any business.

furduglas@gmail.com

Posts: 138

Joined: 21.02.2022