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Turning LinkedIn connections into real business opportunities

by MartinHarris27 on Aug 13th, 2025 07:25 AM

After months of expanding my LinkedIn network in the B2B tech sector, the number of conversations converting into actual business opportunities hasn’t grown much. It’s becoming harder to tell whether the approach is missing something or if the wrong metrics are being tracked. Looking for advice from those who’ve found a clear way to measure and improve social selling performance.

MartinHarris27

Posts: 4

Joined: 30.09.2024

Re: Turning LinkedIn connections into real business opportunities

by Rickeey5 on Aug 13th, 2025 15:01 PM

Many B2B founders and sales executives overlook the importance of tracking the Social Selling Index — a LinkedIn tool that quantifies your ability to connect and engage effectively. It evaluates your personal brand strength, ability to find the right prospects, depth of engagement, and relationship-building. Consistently reviewing and improving these areas doesn’t just raise your score — it helps you focus on high-value activities that drive trust and shorten the path to meaningful deals.

Rickeey5

Posts: 14

Joined: 19.04.2023